Why Africa and the Middle East?
1. Rapid Economic Growth Many African and Middle Eastern economies have been growing at impressive rates.
1. Rapid Economic Growth Many African and Middle Eastern economies have been growing at impressive rates.
Expanding into any new market comes with challenges, and Africa and the Middle East are no
To successfully enter Africa and the Middle East, businesses should adopt the following strategies: 1. Partner
1. Faster Market Entry Local partnerships allow businesses to establish a presence in a new market
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